The BANG Theory

Apparently, there are more and more people each day recognizing that you have to be smarter in your online ad strategies…frankly, this seems so obvious but people get paid a lot of money for stating the obvious…a Lehman Research report stated:

An independently-commissioned report, written by Lehman Brothers Senior Research Analyst Douglas Anmuth, views vertical ad networks as “a natural evolution driven by the fragmentation of the Internet”. The change, according to Anmuth, is being motivated by growing advertiser demand for specific audiences rather than mass reach. Because advertisers are willing to pay a premium to reach these specific audiences, Anmuth predicts that vertical ad networks “are well positioned to take a larger share of the online advertising market.”

Seems obvious but whereas the technology business can move at a break neck pace sometimes it’s not to say that there aren’t old dogs that need to learn new tricks.